Snapshot of Beer and Cider Innovation Trends
Snapshot of Beer and Cider Innovation Trends: How key consumer trends are affecting innovation in beer and cider Report Summary The popularity of craft beers, as well as technological developments that made such beverages easily available, have led to consumers feeling overloaded with choice. Bombarding consumers with beers produced by small independent breweries, as well as craft breweries being bought by big companies, has led to devaluation of the "craft" concept, which means manufacturers need to find a new way to cut through the noise and add value to the beverages. The analysis in this report identifies the key trends shaping consumption of beer and cider, in the context of new product innovations in these categories and evolving consumer attitudes and preferences. Get a free Sample Report Click Here: Beer and Cider Industry trend report sample Report Scope - New experiences: consumers want authenticity, but constant bombardment with craft launche...